How to Get the Purchas Order Confirmation Email Again on Amazon

It'due south an order confirmation e-mail.

Your customers want to be sure that their payment went through and their order is correct.

However, when used right, an social club confirmation can get much more than a elementary transactional email.

Driving eight times more opens than regular marketing emails, gild confirmation emails are the perfect opportunity to:

• Capture buyers' excitement;
• Cantankerous-sell and upsell without sounding salesy;
• Drive referrals;
• Build client loyalty;
• And much more.

In this mail service, I'll share how to achieve all of the higher up with modest tweaks to your lodge confirmation emails—supported past 10 real-life examples from leading due east-commerce brands.

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Order Confirmation Emails 101

What Is an Order Confirmation Email?

one. ASOS

2. Lush

iii. Estrid

4. Glossier

5. Monki

six. Bestseller

7. Cult Beauty

eight. Firebox

nine. Beardbrand

10. Zalando

What Is an Order Confirmation Email?

An order confirmation e-mail is a transactional email sent past e-commerce brands to inform buyers that their club has been received or processed.

Although an club confirmation electronic mail typically contains important transaction details, such every bit a delivery address, items purchased, and the corporeality paid, it'south more than a simple receipt.

An guild confirmation electronic mail is the kickoff footstep in turning one-time buyers into repeat customers, and repeat customers into brand advocates.

A good lodge confirmation electronic mail captures the heir-apparent's excitement, eliminates defoliation, and, more importantly, builds the foundations of a fruitful relationship with your customers.

Let'south see 10 of the best order confirmation electronic mail examples that do just that and discuss how you can improve your emails.

1. ASOS

Although hitting the "Complete Social club" button creates joy and excitement for many shoppers, it's non always the example for all your customers.

Regardless of how well-thought-out your checkout is or how many trust badges you brandish, online shopping always carries dubiety. Some customers volition experience postal service-purchase excitement, whereas others will feel uneasy.

Luckily, you tin put your customers' minds at ease by giving them detailed information in your confirmation emails, including:

• Where their society will exist shipped to;
• When it will go far; and
• What information technology contains.

ASOS does this well in its commencement post-purchase email:

When you identify an order on the ASOS website, you receive an email with your order details under three headings: where, when, and what.

Everything you lot demand to know virtually your order is in this electronic mail, from your delivery address to the expected arrival date. You lot too get a short summary with a product description, size, quantity, and price, as well as your payment method.

Since returns are plush for e-tailers, ASOS gives you the option to cancel your order if you lot're hesitant, nether a headline that reads "Changed your listen?"

Here, ASOS also reminds you of its flexible return policy to guarantee customer satisfaction from the get-go email and reduce whatsoever unease you might experience.

In the rest of the email, the company encourages you lot to join its newsletter, engage with its content, and download its mobile app:

ASOS knows what its customers expect from this electronic mail. That's why whatever self-promotion only comes subsequently you lot get the crucial information, in case you "want more ASOS."

When ASOS ships your club, you get another e-mail, this time inviting you back to its store to check new arrivals:

With this email, the company nudges you to place a second order while you're still highly engaged with the brand.

You hear from ASOS 1 last time in case your commitment gets delayed, in a simple, patently-text email format:

ASOS's commitment update is a thoughtful addition to its guild confirmation serial and it'due south specially relevant in these times.

2. Lush

While ASOS keeps the content of its order confirmation email to a minimum and focuses only on the three key questions, brands like Lush take other priorities in their emails.

When you place an guild on its website, Lush sends you a confirmation e-mail with your order number included in the bailiwick line:

Although it's far from existence creative or exciting, Lush's practical approach to subject lines tin come in handy when shoppers need to locate information about their orders.

(I can't tell y'all how many times I looked for an lodge number in a confirmation email when a support team asked me to. So, thanks, Lush.)

This is what Lush's society confirmation email looks like:

The visitor starts the email with a Covid19 update, knowing that a lot of online shoppers are unsure nearly delivery dates, especially when it comes to international parcels.

Adjacent, they epitomize important information such as social club date, commitment method, and commitment and billing addresses.

Later on that, you see a summary of all the products you ordered with their quantity, cost, and weight data—together with some keywords explaining the product and its ingredients.

At the bottom of the electronic mail, you see six icons, repeating Lush's key values. If y'all shop from Lush, you likely share its principles, such as animal welfare and ethical consumption. These badges help remind you that you lot made the right conclusion with buying from the company.

It's as well a smart manner to add your make'due south personality to an otherwise boring transactional e-mail. Whether visually or verbally, you tin brand your confirmation emails by reminding shoppers of your value proposition, every bit Lush does.

3. Estrid

It'south one affair to confirm the buyer's determination with a sentence almost your brand values and another to build an entire social club confirmation email on them.

Estrid, the Swedish razor subscription company, chooses the latter.

When you place an order on the website, yous get this confirmation email with a straightforward headline. In the first two paragraphs of the copy, Estrid aims to brand you experience skillful about your determination.

First, they hint at why y'all made the right selection by switching to Estrid and how it will save yous money. Second, they tell you that a portion of your society volition go to charities, so you can feel even better about placing this social club.

Estrid is all for body positivity and you can hands tell that from its social club confirmation electronic mail. When y'all bring together its subscription service, they welcome you to the self-dear club, making you feel like a part of a community.

Finally, Estrid features the production yous just bought with its image, your address, and shipping method so you can double-bank check for mistakes before it's also late.

When Estrid packs your society, you go this shipping confirmation email:

In it, the company merely informs you that your goods are on the way and you can "just sit dorsum and relax." With this e-mail, Estrid eases your listen (once again) and builds anticipation for the arrival of your order.

If your shipping confirmation emails consist of a tracking number and a link, consider post-obit Estrid's example instead.

4. Glossier

Many marketers encounter lodge confirmation emails as elementary receipts. As a result, nigh of these emails lack creativity.

You don't demand to go higher up and across to turn your order confirmation emails into something they are not. Subsequently all, you don't desire to confuse customers with sarcasm or over-the-acme humor right afterward they fabricated a payment.

However, calculation a piddling humor to your confirmation emails can ease the tension and make your customers feel more comfortable nearly your brand, as Glossier does:

Glossier starts off this email with lighthearted copy that eases your heed by proverb "everything is going co-ordinate to plan."

Next, the company informs you almost its longer processing times and sets clear expectations for your order's inflow.

In the email, you also run into the products yous ordered together with large images. This helps yous spot any potential mistakes and rekindles your excitement for your new goodies.

Glossier as well does something clever at the bottom of this email:

After confirming your shipping address and method, and offering the choice to cancel your order, Glossier invites you to its referral program.

Best of all, Glossier does this without mentioning the program itself. Instead, they evoke curiosity past asking if you want to salvage 100 DKK on your adjacent lodge. Considering you but bought from the company, you're likely interested in saving on a future purchase, too.

Glossier's aircraft confirmation also follows a similar tone:

Naught fancy or extreme here. Just find how Glossier gets you excited about your new products by telling you to "go alee and articulate off some shelf space." Your products are soon arriving, so yous better go ready for them.

5. Monki

Equally you've seen in the examples higher up, the best order confirmation emails ofttimes don't take a breathtaking design.

Simplicity and clarity piece of work wonders when it comes to this blazon of e-mail, and Monki is aware of this.

When y'all place an order on the Monki website, y'all receive this simple email including your guild details and summary, together with the size, quantity, and disbelieve information for each product you bought.

I dear how Monki shows the amount of discount you lot got in your order. Information technology'southward a keen reminder that you saved money so y'all feel better about spending money on the Monki store.

At present, take a closer wait at the header of Monki's email:

The four headlines accept yous to the company's new arrivals, client photos, store locator, and gives you a run a risk to bring together its email list if you haven't already agreed to that.

This is a smart and subtle fashion to lure customers back to the website so they can place some other order or appoint with the brand.

The second headline #monkistyle is worth looking into. When you click the link, Monki takes you lot to a landing page defended to client photos:

And information technology gets better.

When clicked, each photograph opens in a new modal so you can visit the customer's Instagram and click through to buy the product in the photo.

Thank you to user-generated content, Monki shows its products in action without any additional effort and adds social proof to its brand.

6. Bestseller

An effective order confirmation e-mail doesn't only summarize what just happened. Information technology besides sets expectations and builds apprehension by explaining what is about to happen in the upcoming days.

That'southward what Bestseller does successfully.

When you place an social club and go a confirmation email from Bestseller, yous see a progress bar with three icons on peak. Thank you to this visual aid and the section called "What's Next" below, you know what to await well-nigh your social club over the next few days.

Bestseller knows that you lot might have some questions almost your gild. That's why the 2nd headline you see in this e-mail is "Need Help?"

After providing y'all with the transactional details, Bestseller invites you to sign up for its newsletter. Since its customers already committed to something bigger, it's was a good fourth dimension for the brand to enquire for a smaller favor.

Similar to the examples above, Bestseller sends a delivery confirmation email when it ships your items:

Much like the outset email, the company sets expectations with a progress bar that's at present moved i step further.

The "What's Side by side" section has at present inverse to include shipping information so that yous can track your order and look frontward to receiving it.

Note that the "Need Aid?" section is still at the top of the email because the gild process isn't complete all the same. This is a swell example of a brand making it easy for its customers to accomplish out at whatsoever phase of their order.

7. Cult Dazzler

Lodge confirmation emails are the perfect place to plow first-time customers into repeat buyers. Simply for that to work, you lot demand to continue your brand top-of-mind and invite customers dorsum to your site with a compelling reason.

Cult Beauty follows this strategy and guides its customers in the right management with an engaging social club confirmation email example:

Following best practices, Cult Beauty captures your excitement with its headline. Then, it gives you the details of your transaction.

Just something more than interesting is happening on the correct side of the email.

Afterward offering yous a helping hand, Cult Beauty invites y'all back to its site, just with three different options:

• Update your preferences and get a disbelieve on your next order (read: data enrichment and sectionalisation);
• Bank check out what's new on the website (read: promoting new arrivals); or
• Learn dazzler tips and trends (read: content marketing.)

This is a brilliant instance of engaging social club confirmation emails because Cult Beauty knows that its customers are non the aforementioned. That'due south why information technology guides them to places of dissimilar engagement levels, with compelling reasons.

Follow Cult Beauty's example to transport new customers dorsum to your website without coming off as too salesy.

eight. Firebox

Encouraging echo purchases is 1 style to make more revenue out of your club confirmation emails.

Firebox, on the other paw, follows a different path and focuses on referrals.

In this email, Firebox simply informs yous that next up is dispatch and appreciates you for existence a customer in a friendly tone.

After production and delivery details, Firebox has a section dedicated to encouraging referrals:

While asking y'all to tell your friends about them, the company conspicuously writes the incentive for both parties.

Just when yous bought a bunch of new items and heard all the prissy words from Firebox, why wouldn't you tell your friends about them?

9. Beardbrand

If you've been a long-time follower, you know that nosotros're huge fans of Beardbrand'south marketing. That'due south why I had to expect into Beardbrand'southward social club confirmation emails and I'm not disappointed.

When yous place an order, Beardbrand, get-go, sends you lot this email:

From the visual to the copy, Beardbrand shares your excitement in this email. With the headlines "that was a smashing move" and "get gear up to be awesome," the company also confirms your ownership decision.

A few days subsequently making a purchase, Beardbrand sends you another email with the subject line, "Your friends will thanks."

In it, Beardbrand confirms your decision ane more time and asks you to refer some friends. If you exercise so, your friends will get a special deal, and you'll be a "grooming guru" in their eyes.

After I clicked the email and filled out a form on Beardbrand's website, my colleague Rikke got this email shortly upon my referral:

After complimenting Rikke for being a lucky man (!), Beardbrand offers her a $25 credit. Merely there's a caveat: information technology only applies to a specific starter kit.

And if you buy that starter kit, Beardbrand adds some other $25 credit to your business relationship. See how they hook you?

Rather than give you a coupon lawmaking that applies to whatsoever production, Beardbrand directs you lot to a starting point and makes sure you return for more.

No thing how you manage your referral program, order confirmation emails are a not bad place to request and follow up on referrals.

x. Zalando

Cross-selling with order confirmation emails is nothing new.

You lot probable know it well, thank you to Amazon:

While this approach might piece of work for e-commerce giants similar Amazon, y'all tin offering your customers a stronger reason than "often bought together."

The key to constructive cross-selling is recommending genuinely complementary products. In some niches, similar apparel, information technology's easier to brand relevant production recommendations.

Check out how Zalando cantankerous-sells in its social club confirmation emails:

After giving information about the estimated delivery date and the total price, Zalando displays the products you lot ordered—divided into multiple sellers with different delivery dates.

Under each wear particular you lot bought, you come across a call to action (CTA) button that reads "Complete Your Expect." As opposed to "Frequently Bought Together," Zalando'southward CTA speaks directly to you. Plus, it gives you lot a articulate motive to purchase more: completing your await with matching clothes and accessories.

When you click the link, Zalando takes you to a landing page with similar products you might like:

Pants for t-shirts: an like shooting fish in a barrel and reasonable recommendation.

Notice how the CTA changes to "Perfect Match" adjacent to the dazzler production in my confirmation email. This time, Zalando recommends other beauty products from the same brand and category:

Information technology'south a neat tactic that volition help increase your revenue with order confirmation emails fifty-fifty if you're not a fashion eastward-tailer.

Take your email marketing to the next level 🙌

Looking for a powerful electronic mail marketing solution that volition help y'all bulldoze more than acquirement from your emails?

Meet Baste: the leading email and SMS marketing automation platform for e-commerce brands.

Effort Drip for complimentary and come across how yous can create multi-channel campaigns with ease, save time with pre-congenital automations, and hyper-personalize your messages—be it with e-mail, via SMS, or onsite.

Try Baste for fourteen Days →

Conclusion

Order confirmation emails are a goldmine waiting to be tapped, just only a handful of e-commerce brands are using them to their fullest potential.

With small-scale improvements, you lot can optimize your order confirmation emails for higher engagement and increment your revenue on autopilot.

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Source: https://sleeknote.com/blog/order-confirmation-emails

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